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guarda le immagini: http://www.wired.com/2014/04/rawfile_0410_street-eraser/#slide-id-696231 http://www.wired.com/ Clever Designers Erase the Real World With Photoshop Guus ter Beek and Tayfun Sarier have spent months erasing portions of billboards, street signs and graffiti around London with Photoshop. Or at least that’s what it looks like. What’s really happening is the duo, co-workers at an advertising firm in London, have been pasting giant posters of the Photoshop erase mark onto these objects for an art and design project they call Street Eraser. The idea came to them while they were, of course, using Photoshop to remove trees from a photo. “All of a sudden we looked at it and had an epiphany,” ter Beek says. “We though, ‘What would happen if we took this sort digital imaging into the real world?’” Ter Beek, 27, and Sarier, 26, had for some time been interested in a project mashing up the digital and analog worlds. They’ve watched the march toward digitization grow ever faster, and wanted to point backward for a moment. “Instead of creating more digital content, we wanted to try and take the digital world and make it a more analog world,” Sarier says. Street Eraser also is a visual critique. Because they work in advertising, ter Beek and Sarier say, they often view the world with a more critical eye. They’ve gone after graffiti because they think some spots are over-saturated with it. They erased part of the sign outside a fried chicken joint because the found it ugly. “We’re trying to get people to pay more attention to design,” ter Beek says. They’ve put up about 20 posters so far, each specifically designed for what they want to erase. They’ll scout a location, design a poster, cut it out, and then affix it with wallpaper glue. Their advertising firm has nothing to do with the project because what they’re doing is, as you might have guessed, illegal. It’s street art. They’ve decided to put their names on it anyway because they hoped that woiuld increase the odds of the project spreading. “If you’re going to be nice, you’re not going to get anywhere,” ter Beek says. So far it’s worked because blogs across the world have featured the project. And they’ve yet to be contacted by the police.
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